Valerann Privacy and Cookies Policy

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This privacy policy (“Privacy Policy”) governs how we, Valerann Ltd. (together, “Valerann” “we”, “our” or “us”) use, collect, and store Personal Data we collect or receive from or about you (“you”) such as in the following use cases:

1. When you browse or visit our website, https://www.valerann.com/ (“Website”);
2. When you make use of, or interact with, our Website

  1. When you request a product demo

  2. When we process your job application

  3. When you contact us (e.g. customer support, need help, submit a request)

3. When you purchase our products and/or services;
4. When you make use of, or interact with our product that we license

  1. When you create an account and when you log in;

5. When we use the Personal Data of our resellers, distributors, agents and/or finders (e.g. contact details);
6. When we use the Personal Data of our service providers (e.g. contact details);
7. When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).

Please read this Privacy Policy carefully, so you can understand our practices and your rights in relation to personal data. “Personal Data” or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being and any information deemed as Personally Identifiable Information by privacy laws. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. For example, the legal basis in the table below is only relevant to GDPR-protected individuals. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

Table of contents:

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy.  If we implement significant changes to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.

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What information we collect, why we collect it, and how it is used

At its core is Valerann’s patented Data Fusion Engine, purpose-built for complex road environments. Lanternn goes beyond data aggregation. The platform ingests and analyzes information in real time from a broad range of sources, taking into account location, time, and conditions. It applies incident ranking and confidence scoring to determine which events require attention, enabling proactive road traffic management.

Specific Personal Data we collect

Why is the Personal Data collected and for what purposes?

Legal basis

Third parties with whom we share your Personal Data

Retention period

Consequences of not providing the Personal Data

When we use the Personal Data of our resellers, distributors, agents and/or finders (e.g. contact details)

• Full name
• Job title
• Email address

To be able to provide you our product and services

• Consent
• Legitimate interest (e.g., perform the contract) - GDPR only, if applicable

N/A

Until we no longer need the Information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

Cannot provide you our product and services

When you browse or visit our Website

Cookies, analytic tools and log files
For more information, please read our cookies policy below

• Marketing
• Analytics
• Statistics
• Improve our website and product

Consent Legitimate interest (e.g., essential cookies) - GDPR only, if applicable

3rd party platforms such as: Google Analytics

For more information, please read our cookies policy

Certain non-essential Website features may not be available



Read more about the purposes of each cookie here

When you request a demo

• Name
• Email address
• Any other information that you decide to provide/supply us

To receive, process and respond to your request

• Legitimate interest (i.e. to respond to requests) - GDPR only, if applicable
• Processing is necessary for the performance of a contract (i.e. license agreement) to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract

N/A

Until we no longer need the Information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

Cannot receive, process and respond to your request

• Name
• Company
• Position
• Email
• Phone
• Any other information that you decide to provide/supply us

• To be able to provide you with a demo of our platform
• To communicate with you when coordinating and providing the demo
• For analytics purposes, to improve the company’s business operations and market understanding

• Legitimate interest (to provide you a demo) - GDPR only, if applicable
• Processing is necessary for the performance of a contract (i.e. license agreement) to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract

N/A

Until we no longer need the Information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws.

• Cannot provide you a demo
• Cannot communicate with you when coordinating and providing the demo

When you purchase our products and/or services

When you contact us by email or through our Website

Please note that some of the above-mentioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymise or de-identify your Personal Data and further use it [for internal and external purposes, including, without limitation, to improve the services and for research purposes]. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).

The Personal Information we collect when you purchase our product is detailed in the table above (username, email). Because the issue of privacy is important to us, our product is designed and built in a way that insures it does not collect Personal Information or other identifying information (Privacy by Design practice). However, rare cases where due to uncontrollable changes, such as the movement of the cameras due to weather events and the like, may occur and it is possible that the product will collect information that can be considered Personal Information. As soon as we become aware that such an event has occurred, we act promptly to remove and delete such information from our databases.

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How we protect and retain your information

2.1. Security. We have implemented appropriate technical, organizational and security measures designed to protect your Personal Data. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

2.2. Retention of your Personal Data. Your Personal Data will be stored until we delete the record and we proactively delete it or you send a valid deletion request. Please note that in some circumstances we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings.

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How we share your personal data

In addition to the recipients described above, we may share your Personal Data as follows:

3.1. With our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies.

3.2. To the extent necessary, with regulators, courts or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;

3.3. If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your Personal Data to such third party (whether actual or potential) in connection with the foregoing events;

3.4. In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your Personal Data in connection with the foregoing events, including, in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or to another company; and/or

3.5. Where you have provided your consent to us sharing or transferring your Personal Data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality).

If you want to receive the list of the current recipients of your Personal Data, please make your request by contacting us to Info@valerann.com.

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Additional information regarding transfers of personal data

4.1. External transfers: When we transfer your Personal Data outside of EU/EEA (for example to third parties who provide us with services), we will generally obtain contractual commitments from them to protect your Personal Data. When Valerann engages in such transfers of personal information, it relies on i) Adequacy Decisions as adopted by European Commission on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR) (for example, when we access from Israel), or ii) Standard Contractual Clauses issued by the European Commission. Valerann also continually monitors the circumstances surrounding such transfers in order to ensure that these maintain, in practice, a level of protection that is essentially equivalent to the one guaranteed by the GDPR.

4.2. Following the Court of Justice of the European Union’s invalidation of the EU-US Privacy Shield Framework in Case C-311/18, Valerann will no longer rely on the EU-US Privacy Shield as a mechanism of international data transfer until further notice. Valerann will however remain committed to maintaining its self-certification under the EU-US Privacy Shield Principles and respect its principles, as an additional measure of protection of its users’ privacy, until further notice.

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Your privacy rights.

5.1. Rights: The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):

  1. The right to access Personal Data held about you. Your right of access may normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law;

  2. The right to request that we rectify any Personal Data we hold that is inaccurate or misleading;

  3. You have the right to request the erasure/deletion of your Personal Data (e.g. from our records). Please note that there may be circumstances in which we are required to retain your Personal Data, for example for the establishment, exercise or defense of legal claims;

  4. The right to object, to or to request restriction, of the processing;

  5. The right to data portability;

  6. The right to object to profiling;

  7. The right to withdraw your consent at any time. Please note that there may be circumstances in which we are entitled to continue processing your data, in particular if the processing is required to meet our legal and regulatory obligations. Also, please note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;

  8. The right to lodge a complaint with your local data protection supervisory authority or before the relevant institutions in your place of residence. We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority and/or relevant institution.

5.2. You can exercise your rights by contacting us at Info@valerann.com. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information. We reserve the right to charge a fee where permitted by law.

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Use by children

We do not offer our products or services for use by children and, therefore, we do not knowingly collect Personal Data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any Personal Data to us without involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide Personal Data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at Info@valerann.com.

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Interaction with third party products

We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

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Log files

We use log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.

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Analytic tools

Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with Personal Information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/. 

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Contact US

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at. Info@valerann.com.

• Data controller: Valerann Ltd.

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Cookies Policy

We use our website https://www.valerann.com/, cookies and similar files or technologies to automatically collect and store information about your computer, device, and Site usage, in order to improve their performance and enhance your user experience. We use the general term "cookies" in this policy to refer to these technologies and all such similar technologies that collect information automatically when you are using our Site where this policy is posted.  You can find out more about cookies and how to control them in the information below.

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What is a cookie?

Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website.  Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.

There are two broad categories of cookies:

  1. First party cookies, served directly by us to your computer or mobile device.

  2. Third party cookies, which are served by a third party on our behalf.  We use third party cookies for functionality, statistics, and marketing purposes. The third-party cookies are outside of our control. The third parties may, at any time, change their terms of service, purpose and use of cookies, etc. See below additional information on how to manage such cookies.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are 'permanent cookies', meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.

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Web beacons

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third party website, to improve website performance and to measure the success of email marketing campaigns. In most instances, these technologies are reliant on cookies to function, and therefore declining cookies prevents them from functioning. You may have the right to decide whether to accept or reject cookies. When you access our Site, you are presented with a cookie consent mechanism that allows you to accept or reject cookies that are not essential cookies.  You may also control cookies by setting your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies

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Targeted advertising

Third parties may drop cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these to us.

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How do we use cookies?

We use cookies to:

  1. track traffic flow and patterns of travel in connection with our Site;

  2. understand the total number of visitors to our Sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;

  3. monitor the performance of our Site and to continually improve it; and

  4. customize and enhance your online experience.

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What types of cookies do we use?

The types of cookies used by us in connection with the Site can be considered 'essential website cookies', 'statistics cookies' and 'marketing cookies'. Click here to view a list of cookies on our website, and their purpose.

  1. Cookies necessary for essential website purposes

    These cookies are essential to provide you with services available through this Site and to use some of its features, such as access to secure areas. Without these cookies we will not be able to provide services that you require, such as transactional pages and secure login accounts.

  2. understand the total number of visitors to our Sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;

    • Better understand our website visitors so that we can improve how we present our content;

    • Best different design ideas for particular pages, such as our homepage;

    • Collect information about Site visitors such as where they are located and what browsers they are using;

    • Determine the number of unique users of the website;

    • Improve the website by measuring any errors that occur; and

    • Conduct research and diagnostics to improve product offerings.

  3. Marketing
    We use marketing cookies to deliver many types of targeted digital marketing.. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. The cookie store user data and behavior information, which allows advertising services to target audience according to variables. For example, these cookies allow us to:

    • Observe the site performance and generate retargeting (Site retargeting, search retargeting, etc).

    • Maintain and improve the website and our products

paged/landing

Session

Collects data on visitor
behaviour from multiple
websites, in order to present
more relevant advertisement
- This also allows the website
to limit the number of times
that they are shown the same
advertisement

paged/landing

Session

Collects data on visitor
behaviour from multiple
websites, in order to present
more relevant advertisement
- This also allows the website
to limit the number of times
that they are shown the same
advertisement

pagead/1p-conversion/#

Session

Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.

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How to control or delete cookies

You may have the right to decide whether to accept or reject cookies. When you access our Site, you are presented with a cookie consent mechanism that allows you to accept or reject cookies that are not essential cookies. As another way of controlling cookies, most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version.

However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Site. The following pages have information on how to change your cookies settings for the different browsers:

If you use another browser, you can check if the procedure for your browser is mentioned in this explanatory website.

To opt out of being tracked by Google Analytics across all websites, visit here.

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Third Party Websites' Cookies

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful

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Contact us

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at Info@valerann.com.