London (June, 17 2024) – Valerann, a member of the International Bridge, Tunnel and Turnpike Association (IBTTA), is proud to announce its participation in the new global road safety campaign “Be Safe Together” designed to highlight the efforts of the transportation industry players to make roads safer world-wide. It includes education of all road users as well as emphasizing the importance of proactive road management by the road traffic authorities. The campaign includes global messaging, digital promotion, and public and driver engagement, including IBTTA’s first Global Road Safety Week, which will take place from June 24-28. Valerann will participate in the campaign, showcasing the tolling industry’s commitment to safety through our work to build and maintain safe roads.
"At Valerann, we are dedicated to road safety. Our participation in IBTTA’s ‘Be Safe Together’ campaign underscores our commitment to making our roads safer. Leveraging our technology, we aim to bring a new dimension of intelligence and efficiency to the motorway networks world-wide, setting new standard for ITS and enabling proactive road management. We are excited to collaborate with industry leaders and the public to raise road safety awareness and implement effective strategies." said Gabriel Jacobson, CEO of Valerann.
The Global Road Safety Week will be held June 24-28 2024, across toll roads everywhere.
About Valerann
A global leader in intelligent road traffic management solutions, Valerann is redefining the concept of modern mobility through improving roadway operations efficiency and increasing roadway safety. Lanternn by Valerann™, the industry-leading ITS cloud platform, provides real-time road traffic situation, incident risk modelling and insights, thereby improving road traffic authorities’ situational awareness and empowering them to make accurate, actionable and timely decisions. By using information from multiple disparate sources and leveraging deep Data Fusion and sophisticated proprietary AI and computer vision algorithms, we extract value from Big Data, delivering a clear and holistic overview of the entire road situation in real time. For additional information, visit: www.valerann.com and follow us on our official LinkedIn channel. For press enquiries, please contact us at press@valerann.com.
About IBTTA
The International Bridge, Tunnel and Turnpike Association (IBTTA) is the worldwide association for the owners and operators of toll facilities and the businesses that serve them. Founded in 1932, IBTTA has members in more than 23 countries on six continents. Through advocacy, thought leadership, and education, members are implementing state-of-the-art, innovative user-based transportation financing solutions to address the critical infrastructure challenges of the 21st century. For more information, visit www.ibtta.org.
